It’s possible to use the theme without page builder, you can add your content using regular WordPress functionality, but we’d recommend use WPBakery Page Builder for better convenience.
You should install “WordPress Database Reset” plugin, clear the database, using it, then import needed demo content at Impreza > Demo Import page.
Yes, there is a special area, go to Theme Options > Custom Code > Custom HTML Code, and append your code to that field.
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